Joseph Sugarman: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Author: Joseph Sugarman
Number of Pages: 360 pages
Published Date: 02 Jan 2007
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9780470051245
Download Link: Click Here
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